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full name: Peter Schreck
from: Cologne, Germany
profession / occupation: Brand & Innovation consultant

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Who do you think is MTK?

hello, i need your help. please ;-)

To get the job as "strategic consultant" at a leading productdesign agency i am asked to do (during my job interview) a 10 minute presentation (it doesn´t have to be ppt) on the following topic:

"Who do you think is MTK?"

I am curious to learn how you would tackle this challenge.

Thank you in advance. Peter




interaction requested on 25 mar 2008, 23:18

4 comments


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4 comments:

how should WE advise you what to say when being asked what YOU think mtk is? you can only present what YOU think that mtk is. a good starting point is to get an opinion on what mtk might be.

by muesli on 26 March 2008, 16:53

Peter, I need some help here, too.
Your challenge is to give a presentation about this question, right?
There a plenty of things what MTK could mean (ranging from german regions to football clubs) but I guess thats is not the point here. Is this a Zen Koan invented by creative Human Resource people?

by ericpoe on 26 March 2008, 22:59

author's comment

Well. I think the task for me to complete is to structure a presentation wih the following title: "Who do YOU think is company xyz?" I actually quite like the question. I already had some very inspiring discussions about this challenge. Everyone i talked to offered me a slightly different approach to answer the question. And muesli you are totally right, that in the end it is MY "thoughts" they are asking for. And yes probably it is a "Zen Koan" from some creative human resource people.

by PeterPanic on 27 March 2008, 08:59

I would have thought that it is nothing really to do with the definition of MTK but much more to do with the process that you go through to answer the question. So what is the advantage of applying many minds to answering the question? Research by Blinder and Morgan in the Journal of Money ,Credit and Banking leads to two main findings:

Not only does diversity provide beter value than homogeneity. Diversity also provides better value than ability.

There you have it two heads are better than one.

Best of luck,

Mark

by Markf (anonymous) on 27 March 2008, 14:03